We’ve been talking lately about how to boost your organization marketing with Instagram. Contrary to what lots of people still believe, Instagram isn’t only a fun app where one can post food, holiday and family pics.
Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.
A note of caution: there are plenty of people on the market who promise to grow your Instagram followers by the thousands, but beware. Many of them use fake accounts developed by bots to inflate your numbers.
These kinds of followers have zero value. In fact, they can even be dangerous, attempting to steal your password or photos or infect you with a virus.
According to the data security company Imperva, these bad bots account for 28.9 per cent of bots on Instagram.
The best way to build your Instagram followers is by being authentic to your brand and your audience.
Here are 3 ideas to help you get real Instagram followers:
Tell a tale with Hashtags
It’s great to use your organization name as a hashtag, but you need to think beyond that.
In order to use your Instagram posts to obtain followers, use other hashtags that tell the story of the image you’re sharing. You want to start a conversation when you’re sharing posts for things such as:
Events
Promotions
Contests
Product launches
A good example of a brand would you this well is @Tostitos. They utilize the hashtag #GetTogetherAlready to encourage visitors to get together and share their chips, and to use the hashtag if they share photos of their meetups.
Through the use of engaging, relevant hashtags, you may be discovered in Instagram searches and hopefully build up followers on Instagram.
Get Creative
Instagram is focused on photos, so many people think about the caption being an afterthought.
Automação Seguidores Instagram Don’t neglect the image caption! You can generate engagement and promote sharing through the use of descriptive words that may engage, inspire and entertain your followers.
Here are some ideas to help you build up followers on Instagram with your posts:
Use questions in your caption. Write your question at the beginning of the post so that people see it first.
Get personal together with your post. Tell a tale about yourself, or how your product helped or inspired another person.
Ask people to tag others. Asking visitors to tag three of their close friends or tagging someone they are grateful for brings other potential followers into the equation.
A great example of a brand that does personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate an individual on the plight of animals all over the world.
Remember when it comes to using Instagram posts to obtain followers, it’s all about being authentic. Don’t use questions atlanta divorce attorneys single post or tell a personal story that isn’t genuine.
Go Local
One of the best methods to build your Instagram followers is to get to know your neighbours!
Whether you’re creating Instagram ads or desire to promote your event in a specific area, you can see what’s going on near you by visiting the search page and clicking on the Places tab.
Type in the location to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment and even an emoji and follow the person if you like what you see. Hopefully, this will be the start of an organic interaction.
For example, if you offer life coaching services, you can type in your location followed by “entrepreneurs.” Local entrepreneurs could be searching for more work and life balance or help with life goals or career challenges.
Similarly, for those who have a physical location that folks have checked into on Instagram, comment on those posters’ pictures to ensure they’re aware of your Instagram presence, and follow them.
These are among the best methods to build Instagram followers the right way: no bots, no shortcuts, just old ways to build relationships your audience and turn them into followers!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works together with entrepreneurs who struggle with getting the lack of knowledge, skill and support needed to create their online business presence.